“FIGHT THE CHAINS!” FUNDRAISING DRIVE
SUPPORTS INDEPENDENT FOOD & DRINK BUSINESSES
(Portland, Oregon, USA 25 February 2012) – Today FoodTrekker.com announced the launch of “Fight the Chains!” – calling all foodies to support a crowdsourced fundraising drive to develop key technology tools in support of its effort to preserve and promote culinary cultures, food and drink businesses, culinarian people and groups, and foodie destinations. “Nobody we know wants to be eating and drinking the same global burgers and coffees for the rest of their lives. We must fight back and support independent businesses.” says Erik Wolf, Founder and CEO of the International Culinary tourism Association and FoodTrekker.com. Interested parties can support the campaign directly at www.indiegogo.com/foodtrekker.
Funds raised from this campaign will help build key technology tools like FoodTrekker’s Tasting Team module, which enables its Tasting Team – independent food/drink journalists and chefs like Aliza Green and Harry Pagancoss (two of FoodTrekker’s advisors) – to maintain an online portfolio, write about food & drink businesses, connect with their audiences, and showcase their original food/drink editorial, photo and video content in multiple languages. This is just one of the ways FoodTrekker helps support independent food and drink businesses.
WHY CHAINS ACTUALLY HURT LOCAL ECONOMIES
Multinational chains swallow customers from independent food and drink businesses. Since 2008, according to leading market research firm The NPD Group, a shocking 87% of restaurant industry traffic lost has been at independent restaurants. In other words, people are eating more at chains, and less at independent food and drink establishments. “The independents don’t have the same deep pockets as the chains. It’s harder for us to survive,” says Tommy Klauber, a serial entrepreneur and owner of Pattigeorge’s Restaurant, Polo Grill & Bar and other independent foodservice businesses in Florida. Chains tend to export profits to corporate headquarters, leaving a smaller local economic impact than residents realize.
CELEBRITY CHEFS & AUTHORS FURNISH REWARDS
Campaign donors can choose cool rewards like cookbooks by James Beard-award winning author Aliza Green or celebrity chef & Association spokesperson Harry Pagancoss; a customized culinary tour in the US city of your choice; or even a personal celebrity chef cooking lesson in Portland, Oregon –home to the hottest culinary scene in the USA.
FoodTrekker.com is new kind of sales and marketing platform for all kinds of independent food and drink businesses and people. It covers a lot more than just restaurants – think the long tail of the food industry, including cooking schools, wineries & breweries, small food producers, farms & farmers’ markets, culinary magazines, chefs, food writers and much more. Big chains are banned. Unique to the site is proprietary matchmaking technology, which pairs foodies perfectly to the kinds of culinary experiences they’ll truly love. FoodTrekker just soft launched in its hometown of Portland, Oregon, with more cities and features coming soon.
WHY CROWDSOURCING WORKS
Crowdsourcing projects are a new way for new projects to raise the money they need to grow. Crowdsourced projects are all the rage now – with some garnering over US$1 million in a single campaign. Crowdsourcing works because it is funded by billions of raving fans,
FOR MORE INFORMATION
Erik Wolf, CEO and Founder, firstname.lastname@example.org, (+1) 503-213-3700
About International Culinary Tourism Association (ICTA) and FoodTrekker The ICTA is the world’s leading authority on culinary travel, with 16,000 members in 120 countries. The Association offers education and product development solutions to the world’s food and travel industries. FoodTrekker is a consumer-facing site that focuses on the preservation and promotion of the world’s culinary cultures. Visit www.culinarytourism.org and www.foodtrekker.com for more information.